2. Your primary e-mail address:* (Please enter carefully)
3. The city/town you live in is…
4. The state you live in is…
5. Your gender:* Male Female
6. What is your age?* Age 17 or less (We are sorry, you do not qualify.) 18 to 21 22 to 25 26 to 34 35 to 44 45 to 54 55 to 65 66 or older
JUST ABOUT KIDS
7. How many children live in your household with you, age 17 or less? 1 2 3 4 5 or more None / No children (PLEASE SKIP TO QUESTION # 13)
8. How many children do you have in each of the following age categories:
One year old or less
1 2 3 4 or more
Age 2 to 4
1 2 3 4 or more
5 to 7
1 2 3 4 or more
8 to 12
1 2 3 4 or more
13 to 17
1 2 3 4 or more
18 to 21
1 2 3 4 or more
Questions #9 through #12 are forfemale parents of children age 2 - 7 only. Otherwise please skip to question #13.
To what degree do you agree or disagree with the following statements:
9. When shopping for my child, I shop at different stores for sleepwear and playwear. Strongly Disagree Somewhat Disagree Neither Agree nor Disagree Somewhat Agree Strongly Agree
10. When shopping for my child, one of the most important things is that the clothes have cute designs. Strongly Disagree Somewhat Disagree Neither Agree nor Disagree Somewhat Agree Strongly Agree
11. When shopping for my child, I prefer to go to stores that specialize in children’s clothing. Strongly Disagree Somewhat Disagree Neither Agree nor Disagree Somewhat Agree Strongly Agree
12. When shopping for my child, I prefer to go to a store that has a wide variety of brands in children’s clothes. Strongly Disagree Somewhat Disagree Neither Agree nor Disagree Somewhat Agree Strongly Agree
ACTIVITIES AND SHOPPING
13. Which of the following products have you used in the past week? (PLEASE CHECK ALL THAT APPLY.) Soda or other carbonated drinks Sliced deli meats Salted snacks (such as potato chips or salted nuts) Tobacco cigarettes Bottled water
14. Which of the following activities do you, yourself, actively engage in? (PLEASE CHECK ALL THAT APPLY.) Regular exercise Computer/video games Go to live theatre/plays Attend sporting events Visit art galleries/museums Personal investing other than employment 401Ks Visit night clubs/bars Play board games with friends/family Frequently travel out of state for pleasure Go to the library Do-it-yourself home improvement re-decorating (painting, refinishing) Do-it-yourself home improvement re-modeling (installing new floors, cabinets) Gardening Boating Hunting
15. When it comes to making decisions about products and services for the household costing $500 or more, would you say you are most likely to have… the most influence equal influence with one or more a little influence no influence
A FEW LAST QUESTIONS
16. Which of the following best describes your occupation? Executive/managerial Salesperson/buyer Professional/technical Clerical/administrative Warehouse/trade/construction Homemaker Student Not currently employed Retired Other
17. What was the last grade of school you completed? Less than HS graduate HS graduate Some college College graduate or more
18. Which of the following best describes your ethnic background? Caucasian African-American Hispanic or Latino Asian Native American Other